About
Hi! I'm a multidisciplinary content creator with a passion for bringing ideas to life through visuals. Whether it's a brand story, a campaign concept, or a simple moment captured in photos and videos. I've been working in the creative field since 2014 and my background spans across graphic design, photography, videography, and social media management. I've had the chance to explore creativity from different sides, from the fashion industry, where storytelling meets aesthetics, to the 3D visualization world, where design and technology blend beautifully.
I enjoy crafting both the aesthetic and strategic side of content. Developing concepts, directing shoots, handling post-production, and ensuring each piece supports a brand's goals. I believe creativity grows through curiosity and continuous learning. Every project is a chance to improve, adapt, and create something that truly connects.
Experiences
April 2025 - Present
Content Creator
Concepts Conveyed
- Developed and executed creative concepts for photography, videography, and Meta Ads, while directing and coordinating shoots to ensure brand consistency and timely delivery.
- Managed social media content calendars via Metricool across Instagram, TikTok, YouTube, and Facebook.
- Conducted content analysis to identify market and visual trends.
Bali, Indonesia
Sep 2019 - Jun 2024
Content Creator
Elli Jewelry
- Produced monthly photo and video content for social media and global e-commerce platforms, EU (Zalando, Amazon, Limango, About You, Douglas, eBay), APAC (Zalora Indonesia, Zalora Malaysia, Tokopedia Indonesia, Iconic Australia), and the brand's web shop (ellijewelry.com) also collaborating with international sales teams to support regional promotions.
- Directed seasonal photo shoots (3-5 per year) and handled full post-production workflow.
- Designed print and digital materials, including product packaging, posters, and campaign visuals.
Bali, Indonesia
Mar 2018 - Oct 2018
Graphic Designer
Poupette St. Barth
- Produced seasonal fashion line sheets for agents across the USA, Europe, Australia and UK.
- Designed event invitations for the brand's seasonal fashion shows in France.
- Collaborated with the e-commerce team to create weekly newsletters for poupettestbarth.com and produce digital content, digital imaging, and promotional materials to strengthen the brand's visual identity.
Bali, Indonesia
2014 - 2018
Earlier Experience
Worked as a Graphic Designer and Content Creator across various creative companies
- Collaborated with clients and marketing teams to create and conducted content analysis to optimize performance.
- Produced end-to-end content (from pre- to post-production) and delivered high-quality visual campaigns for fashion, travel, and lifestyle brands to enhance brand visibility.
- Created print materials including brochures, banners, packaging, magazines, books, and brand visuals, collaborating with clients and printing vendors to ensure quality and on-brand execution.
Indonesia
A Decade of Creation
Years of Creative Journey
Years in the Fashion Industry
Visuals Created with Intention
